MKT 230 - Principles of Marketing

3 Credit(s)
This course emphasizes the operational and strategic planning aspects of marketing. Customer-driven, value-added strategies, product life cycles, product positioning, logistics, personal selling, and the Marketing Mix (product, price, place, and promotional) are examined. Concepts are applied in a required project.

Prerequisite(s): Satisfactory reading and writing placement test scores, or completion of ENG 097.
Pre/Corequisite(s): ENG 101.